Identity design for Unnu textiles, led by Jigisha Patel. Unnu means warm/wool in many Indian languages. Unnu represents her passion for traditional textile crafts and bringing them into the modern context. The visual language pays homage to her skill, precision and the role of chance in handcrafting.
The identity was designed around her perspective on her craft. The identity encapsulates softness in structure, of simple patterns layered and repeated, creating a wonderful warm, fuzzy, yet nearly neutral aesthetic. One that represents not just the brand, but also the charm and grace she brings to it.